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Cook Medical Manager, Marketing - MedSurg (Supporting the Urology specialty) in Bloomington, Indiana

Overview

Provide market-driven focus, guidance and long-term vision for medical specialties and their products.

Responsibilities

• Collaborates with and takes direction from the global brand marketing manager in building global marketing strategies

• Strive to develop marketing opportunities in the Americas and business unit solutions that help achieve success while upholding and advancing the brand equity of Cook

• Work closely with the strategic business unit's marketing team to help facilitate strategic planning

• Collaborate with and takes direction from global brand marketing manager to solve specific problems in the Americas

• Optimize go-to market strategies for Cook products through various marketing channels

• Give Americas perspective to the market positioning of Cook brands while distinguishing between personal preference and what's best for a customer and market insights as a guide

• Develop & execute marketing communications briefs

• Create global synergy between positioning, copy and visual solutions

• Create global synergy for how a brand's position affects a multi-language Americas audience

• Facilitate, brainstorm and present strategic marketing directions, gaining buy-in throughout a working process

• Provide guidance in marketing execution of product launches, events, digital marketing, education, symposia and other marketing channels

• Keep current on new developments in innovative marketing programs and industry and professional education

• Develop and execute strategies for major meetings in the region

• Must work and interact effectively and professionally with and for others to achieve company goals

• Must have effective oral and written communications throughout various levels of the global organization

• Ability to work in collaborative and independent work situations and environments with minimal supervision

• Ability to remain calm and receptive in fast paced situations

• Within scope of responsibility, ensure all quality, regulatory, and product specific requirements are met

• Understand and be accountable for conducting Cook business with integrity and in compliance with applicable standards including Cook policy

Qualifications

• University degree in Marketing or Business required

• Minimum of two years marketing management experience

• Experience in medical device industry preferred

• Proficiency in Microsoft Office Professional and Adobe Creative Suite computer programs Excellent communication, presentation and interpersonal skills

• Strong work ethic and proactive project management skills

•• Leadership qualities, positive attitude and teamwork abilities

• Excellent organizational/planning skills and initiative

• Multilingual a benefit

Physical Requirements

Ability to travel up to 25%

Work under general office environmental conditions

Posting Date3 weeks ago(4/23/2021 2:13 PM)

Requisition ID 2021-8849

Job Location(s) Bloomington IN United States

Travel 20-30%

Position Type Full Time

Company Cook Medical Inc.

Category Marketing

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