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Formstack Customer Marketing Manager in Fishers, Indiana

Formstack transforms the way you collect data and put it to work.

We are looking for a Customer Marketing Manager to help us accomplish this mission!

Formstack is a 14-year-old company with its roots in Indianapolis. Our customers span 110 different countries, and our employees live and work across the U.S. and the globe. We provide a work environment that is flexible and provides great freedom for those who can perform. We are seeking people who demonstrate an ability to work effectively with individuals from diverse cultures and backgrounds.

Who You Are:

You are a strategic thinker, a customer advocate, and a self-starter who takes initiative. You have a natural talent for thinking one step ahead, a demonstrated ability to think analytically, and you're dedicated to meeting the expectations and requirements of both internal and external customers. You can (and do!) establish and maintain effective relationships with customers and gain their trust and respect.

How You Will Succeed:

  • Develop effective customer marketing strategies and deliverables

  • Become the go-to expert in existing customer data & stories to help create effective marketing assets

  • Develop customer lifecycle campaigns that educate customers about the value of Formstack

  • Coordinate with internal stakeholders to manage a master customer communications calendar

  • Coordinate and link with our Communications team to refer customers for developing case studies and new testimonial development

  • Develop marketing briefs for customer marketing projects and campaigns

  • Brief marketing teams, including (but not limited to) content, design, and technical teams

  • Be the main point of contact for the customer expansion team

  • Communicate customer marketing campaigns, strategies, KPIs to customer expansion teams, marketing teams, and other teams as needed to gain stakeholder approval/feedback

  • Develop and execute ABM strategies for customer expansion and retention

  • Coordinate with other marketing teams for execution, including the crafting of messaging, etc.

  • Strategize and plan customer events, in conjunction with the Events team, to drive adoption and expansion

What We?re Looking For:

  • 2+ years in B2B marketing including customer marketing experience

  • Proficient understanding of database marketing, CRM, and marketing automation (Pardot, SFDC, and other marketing automation and analytics tools)

  • Knowledge of digital and non-digital tactics to build a multi-tactical customer marketing program

  • Proven experience partnering successfully with sales teams in a channel-driven environment

  • Demonstrated success in building and managing a customer loyalty program

  • A data-driven mindset & strong analytical skills to gather business/user insights, apply learnings and drive meaningful action as relates to achieving business KPIs

  • Excellent communication (oral and written) and presentation skills

  • Lead projects that involve cross-functional coordination to provide integrated products/services/ solutions

  • Lead external agencies and vendors as well as work with internal teams

  • Possess extensive project management skills; running from inception to post-event reporting (running in conjunction with Marketing Operations team)

  • Experience with managing and balancing budget allocation and reconciliation

Bonus Points:

  • Experience with Salesforce CRM highly preferred

  • Security, cloud, or SaaS experience highly preferred

What Formstack Offers:

  • Free health plans, as well as company-paid Dental, Vision, Disability, and Life Insurance Benefits for full-time employees.

  • Unlimited PTO for all employees.

  • Retirement accounts with company matching for US and Canadian full-time employees.

  • The most up-to-date technology, including company-issued Macs, the latest software and other tools needed to excel at your job

  • Company-paid conferences and extended learning opportunities

  • Yearly company gatherings

Want to learn more about who we are and what we value? CLICK HERE to hear from some current Formstackers about what matters most!

Formstack is proud and dedicated to provide Equal Employment Opportunities

Formstack maintains a policy that Equal Employment Opportunities be available to all persons without regard to race, gender, age, color, religion, national origin, ancestry, citizenship status, disability, sexual orientation, gender identity, genetic information, union affiliation, veteran status or any other characteristic protected by law. This means we do not discriminate in any aspect of employment based on any of these characteristics. This policy applies to all applicants and employees through all phases of employment, including but not limited to hiring, promotion, treatment during employment, demotion, and termination.

All data collected in our application process from resume collection to application questions is used for recruitment purposes only. We will store it in our applicant tracking system, JazzHR, and will not share this data with anyone else. We will keep your data until the role is filled and only continue to store it if we feel you may fit future roles.

Thank you for your interest in Formstack!