Found Search Marketing Paid Media Specialist in Fishers, Indiana
Paid Media Specialist
Who We are:
FoundSM is a leading performance marketing agency with clients all over the world. We specialize in helping businesses of all sizes to be successful with the right mix of marketing analytics, paid media, and conversion rate optimization.
Our team is made up of the industry?s best marketers who build highly impactful digital inbound strategies powered by data to amplify our clients? revenue performance.
We are driven by results and understand the importance of using data and actionable insights to help improve marketing outcomes. We partner closely with our clients to ensuring their campaigns are optimized and exceeding performance expectations.
Who you are:
FoundSM is seeking a data driven problem solver to be our next Paid Media Specialist. You are someone who is thrilled to grow your skillset everyday by merging analytics with cutting edge digital marketing skills to deliver huge results for our clients.
Ideally, you?ll have prior experience working in an environment that is fast paced and always evolving - because of this, you?re excellent at managing projects and prioritizing tasks.
This is a sought-after opportunity to join a team of the most experienced marketing professionals in the business. You?ll be a key part of the team collaborating strategically with our clients, so they get the results they require from their marketing activity.
Paid Media Specialists are responsible for the daily management and performance of our clients? paid media campaigns. This role reports to our Sr. Paid Media Managers and Strategists. Your tasks will include paid search, paid social, and display among other things.
In this role, you?ll be conducting keyword research, analyzing campaign and account performance data, creating actionable insights reports, and optimizing campaign elements and much more.
You?ll occasionally interact with clients and vendors through email, phone calls, or in-person meetings so your excellent written, verbal, and presentation communication skills will come in handy.
Here?s a detailed list of other Responsibilities and Routine Activities you can expect in this role:
Conduct keyword & audience research
Digital media budget forecasting
Write and implement paid search and paid social ad copy
Set up paid search campaigns in Google Ads and Microsoft
Manage and maintain digital media spend, budgets and pacing for multiple clients
Complete optimizations in a proactive manner to ensure each campaign meets or exceeds the desired KPIs and specific goals
Develop campaign strategy and road-mapping based on client-specific goals
Extract campaign data, generate client reports, interpret, and analyze results
Execute Facebook, display, remarketing, and other social campaigns
Maintain PPC and online marketing knowledge through constant self-education
Create a feedback and communication loop with account strategists, managers, and directors to ensure their client?s campaigns are performing as or better than expected
Understand the overall client media plans and how FSM campaigns can affect the overall business performance
QA campaign settings, targeting, landing pages, ads, and more
Bring potential opportunities of growth to account managers and directors
Here are the Required Skills and Experience needed to be successful in this role:
BA/BS in Business, Marketing, Statistics, Informatics and/or other related degrees
Working knowledge of Microsoft Excel and other Microsoft products
Strong analytical skills
Ability to problem solve
Excellent written and verbal communication skills
Excellent time-management and organizational skills
Ability to quickly learn new technology platforms
Self-motivated and ability to multi-task
Demonstrated drive for superior service, internally and externally
Ability to work independently as well as part of a team
Strong attention to detail
Inquisitive nature and desire to always find ways to improve
Ability to handle difficult situations in a positive and professional manner
Google Ads Professional Certification is preferred
Not only will you learn, grow, and have fun as part of our team, but you also will receive some of the industry?s best benefits and perks as a full-time member of the team:
401k with company match
Paid premiums on Medical, Dental, Vision benefits (with a monthly employee contribution)
Excellent holiday schedule and unlimited vacation
Fully stocked kitchen and coffee bar at work
Fun and fast-paced work atmosphere