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Formstack Strategic Marketing Analyst in Fishers, Indiana

Formstack transforms the way you collect data and put it to work.

We are looking for a Strategic Marketing Analyst to help us accomplish this mission!

Formstack is a 14-year-old company with its roots in Indianapolis. Our customers span 112 different countries, and our employees live and work across the U.S. and the globe. We provide a work environment that is flexible and provides great freedom for those who can perform. We are seeking people who demonstrate an ability to work effectively with individuals from diverse cultures and backgrounds.

What You?ll Do

As a strategic marketing analyst on the marketing operations team, you are an integral part of the overall marketing strategy and planning. You?ll collaborate with cross-functional teams to define, execute, and optimize processes surrounding our go-to-market strategies. The strategic marketing analyst will be responsible for creating, maintaining, and optimizing intuitive marketing dashboards and reporting systems. The ability to disseminate important information and simplify complex data, as well as share it effectively across our organization, will help marketing understand how and when to make investments in various marketing programs across our portfolio using return on marketing investment as our guide. A successful candidate will be very detail-oriented and can juggle multiple projects at once while developing scalable marketing measurement programs.

How You?ll Succeed

  • Develop, implement and evaluate innovative approaches and processes to measure and communicate the success of marketing programs and projects

  • Develop marketing dashboards and report on key metrics, analyzing and interpreting trends and providing actionable insights based on Google Analytics, Pardot, Salesforce, etc.

  • Designs and shares thought leadership ahead of trends that impact organization strategy, using intelligence tools to guide business recommendations

  • Builds consensus through effective communication with internal and external stakeholders of all levels

  • Coordinates the data for and with internal sales, marketing, and product management teams to optimize analytics

  • Work closely with RevOps team to ensure data is syncing seamlessly in Salesforce and Pardot for accurate and up-to-date attribution, lead management, and reporting

  • Translates complex data into insights and makes recommendations to drive decision making

  • Identifies opportunities to elevate marketing analytics to support the marketing strategy

What We?re Looking For

  • Years of experience in Business Analysis

  • Years of experience using Salesforce and marketing automation software, including lead flow (source, scoring, campaign member status, etc.)

  • A shown passion for marketing, data, logic, and analytics

  • Ability to interpret campaign outputs to provide refinement and optimizations

  • Demonstrated strong written and verbal communication skills, analytical skills, and problem-solving skills

  • Exceptional attention to detail and ability to meet deadlines

  • The ability to coordinate projects in a cross-functional team setting

  • Must be fluent in written and spoken English

What Formstack Offers:

  • Free health plans, as well as company-paid Dental, Vision, Disability, and Life Insurance Benefits for full-time employees.

  • Unlimited PTO for all employees.

  • Retirement accounts with company matching for US and Canadian full-time employees.

  • The most up-to-date technology, including company-issued Macs, the latest software and other tools needed to excel at your job

  • Company-paid conferences and extended learning opportunities

  • Yearly company gatherings

Want to learn more about who we are and what we value? CLICK HERE to hear from some current Formstackers about what matters most!

Formstack is proud and dedicated to provide Equal Employment Opportunities

Formstack maintains a policy that Equal Employment Opportunities be available to all persons without regard to race, gender, age, color, religion, national origin, ancestry, citizenship status, disability, sexual orientation, gender identity, genetic information, union affiliation, veteran status or any other characteristic protected by law. This means we do not discriminate in any aspect of employment based on any of these characteristics. This policy applies to all applicants and employees through all phases of employment, including but not limited to hiring, promotion, treatment during employment, demotion, and termination.

All data collected in our application process from resume collection to application questions is used for recruitment purposes only. We will store it in our applicant tracking system, JazzHR, and will not share this data with anyone else. We will keep your data until the role is filled and only continue to store it if we feel you may fit future roles.

Thank you for your interest in Formstack!