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Aerotek Business Analyst - Digital Marketing in Fort Wayne, Indiana

Aerotek is currently conducting interviews for a Business Analyst who will specialist in d igital marketing analytics for the company. This is a direct hire role for a company in the Fort Wayne area.

Why Work Here:

  • Good benefits package that is primarily company paid

  • Growing business despite COVID impacts

  • Great culture and working environment

Job Duties:

  • Provides information to leadership by developing, analyzing

  • and preparing routine reports and delivering presentations and recommendations.

  • Define key performance indicators and implement enterprise

  • level measurement, analytics, and reporting methods to gauge success.

  • Develop scorecards to track volume and conversion trends

  • Identify and implement effective social and digital media strategies

  • Possess in-depth knowledge of social media requirements,

  • guidelines and regulations to maintain compliance

  • Proficient in content marketing theory and application

  • Meet regularly with the Marketing channel team to review recent

  • trends and channel insights that impact KPIs and ROI.

  • Provide data and insights to assist with annual Marketing

  • vendor contract negotiations

  • Perform ad-hoc analysis requests from Marketing.

  • Pull data from databases (SQL, Business Objects, etc.) and manipulate in Excel

Qualifications:

  • 5+ years of digital marketing experience specific to leveraging social media platforms

  • Experience in SEO

  • Experience with data extraction, management, analysis, and reporting

  • Google Analytics

  • B.S. Degree in Marketing, Communications, Business, etc.

  • Advanced excel and data manipulation skills

    For immediate consideration, please apply directly to posting.

    About Aston Carter:

Aston Carter is a distinguished global provider of recruitment and staffing services to companies requiring highly specialized business professionals. As a Best of Staffing® Client and Talent leader, Aston Carter has an unrivaled commitment to delivering first class service to clients and business professionals across a variety of disciplines, including Accounting and Finance as well as Governance, Risk and Compliance. With more than 60 offices across Europe, Asia Pacific and North America, Aston Carter provides local, regional and global expertise to drive value and meet our customers' unique needs. Aston Carter is a division of Aerotek. Aerotek is an operating company of Allegis Group, a global talent solutions provider.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

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