Covance Associate Demand Marketing Manager in INDIANAPOLIS, Indiana
The Associate Demand Marketing Manager works closely with the Strategy and other Demand marketing team members to assist in the development and implementation of marketing campaigns for specified service lines. This includes working assisting the team to effectively position messaging and differentiators via multi-channel campaigns and track campaign metrics. The successful candidate is a quick learner, is proactive and creative, and is able to assist the team to coordinate deliverables and meet aggressive deadlines with stakeholders.In addition to multi-channel campaign development and execution, the Associate Demand Marketing Manager also works with the team to assist in the development of sales tools in conjunction with marketing, sales and corporate communications, to be used by sales to execute key positioning strategies to promote the brand and enhance relationships with our customers.
Collaborate with Demand marketers, Strategy Marketers to understand business/solution goals and support the execution of campaign calendars to deliver upon those goals;
Collect and deliver to the team key campaign metrics to track success. Work with the team to analyze results and execute on recommendations to optimize campaign performance;
Collaborate with Strategy Marketer and Demand Marketers on support for the development of messaging architecture;
Support segmentation and channel usage to achieve KPIs and engagement metrics;
Support delivering the brand experience across all channels;
Understand channel usage and explore new channel options;
Project manage or assist in project management of a diverse content array on time and within budget to marketing objectives;
Apply targeting and segmentation principles to develop effective service line messages;
Edit content for service line collateral, presentations, websites and other customer communications;
Understand customer insights and be able to apply within campaign strategies.
Bachelor’s degree in Marketing, Communications, or Business;
Excellent understanding of scientific principles;
Technical/scientific editing skills;
Working knowledge of Marketing Automation platforms and CRMs.
3-5 years related experience;
Digital marketing and content strategy experience, including multi-channel marketing experience;
Excellent Writing & editorial skills;
Ability to prioritize and balance workload to meet aggressive deadlines;
Ability to work with colleagues at all levels of the organization;
Demonstrated skill in message development and channel execution;
Knowledge of communications, production, terminology, strategies.
Covance is committed to diversity in the workplace and is an equal opportunity employer (Minority/Female/Individual with Disability/Veteran/Sexual Orientation/Gender Identity). Your confidentiality and privacy are important to us.
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