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EY Digital Advertising Analyst - Tech Consulting Senior in Indianapolis, Indiana

Digital Advertising Analyst - Tech Consulting Senior


Requisition # UNI00GJL

Post Date Nov 06, 2020

Digital Advertising is critical to our clients’ brand awareness and strategic growth. EY helps clients across industries maximize their paid media investments to optimize ROI, drive traffic, increase engagement and accelerate growth.

The opportunity

You will help our clients navigate the complex world of modern digital advertising and marketing. We’ll look to you to help our clients envision, execute and refine their integrated digital strategy. This is a high growth, high visibility area with plenty of opportunities to enhance your skillset and build your career.

Your key responsibilities

There is no such thing as a typical day. You will support multiple client engagement teams, work with a wide variety of clients to deliver professional services, and support business development activities on strategic and global priority accounts. You are proficient in creating, implementing, managing, and reporting on all paid media strategies.

Skills and attributes for success

  • Abilityto understand how digital strategies fit into the broader Marketing picture.

  • Solution-orientedand a growth-mindset – someone who challenges long-held assumptions aboutthings have always been done.

  • Canexecute tests, collect and analyze data, identify trends and create insights inorder to achieve maximum ROI in paid search campaigns.

  • Track,report, and analyze paid media initiatives and campaigns across the customerjourney.

  • Someonewho remains current on digital and marketing technology trends.

  • A driveto build and nurture a strong network, both within EY and outside of it.

  • Knackfor gathering business requirements, asking the right questions, andunderstanding how that information fits in with the client’s needs.

To qualify for the role you must have

  • BA/BSdegree in mathematics, information systems, statistics, marketing, business orrelated disciplines

  • 3+ years’ experience in marketing, with a heavy focus in digitaladvertising

  • Experience in SEM, display advertising, and social marketing bestpractices and deep understanding of industry performance standards

  • Experiencewith A/B testing of ads, bids, landing pages, and keywords

  • Stronganalytical and quantitative skills, to use data to measure campaign performanceand optimize for ROI and KPIs

  • In-depthexperience with AdTech software and tools

  • Understandingof the programmatic AdTech ecosystem, including DSP and SSP

  • Passionto continue to learn and expand technical skills

  • Capableof delivering contextual, thoughtfully presented, data visualizations

  • Abilityto communicate clearly, concisely and to explain technical concepts to afunctional audience

  • Strongability to listen and understand the question and develop and deliver clearinsights

  • A valid driver’s license in the US; willingnessand ability to travel to meet client needs

Ideally, you’ll also have

  • Demonstratedadvanced Excel, Power BI, or Tableau experience

  • GoogleAds, Bing Ads, Amazon Advertising Accreditations and/or Adobe Ad Cloudcertification(s)

  • Experiencewith Adobe Analytics, WebTrends, or Google Analytics

What we look for

We’re interested in people who want to help businesses solve their most complex problems. As a digital advertising consultant, we need people who can shift gears quickly, manage their time and expectations, and keep the goals of the client top-of-mind. If you have a genuine passion for helping businesses achieve the full potential of their paid media strategy, this role is for you.

What working at EY offers

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, both pension and 401(k) plans, a minimum of 18 days of vacation plus twelve observed holidays and ten personal care days, and a range of programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:

  • The opportunity to manage a portfolio of talent within a designatedservice line

  • A collaborative environment where everyone works together to create abetter working world

  • Excellent training and development prospects, both through establishedprograms and on-the-job training

  • An excellent team of senior colleagues, dedicated to managing andvarying your workload

About EY

As a global leader in assurance, tax, transaction and advisory services, we hire and develop the most passionate people in their field to help build a better working world. This starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. So that whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

Join us in building a better workingworld. Apply today.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law.