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EY Digital Analytics Optimization Specialist - Tech Consulting Senior in Indianapolis, Indiana

Digital Analytics Optimization Specialist - Tech Consulting Senior


Requisition # UNI00GJK

Post Date Nov 06, 2020

EY delivers unparalleled service in digital analytics, built on a blend of custom-developed methods related to customer analytics, data visualization, and optimization. We leverage technology, best practices and a high degree of business acumen that has been compiled over years of experience to ensure the highest level of execution and satisfaction for our clients. At EY, our methods are not tied to any specific platforms but rather developed by analyzing business needs and making sure that the solutions delivered meet all client goals.

The opportunity

You will help our clients navigate the complex world of modern digital analytics. We’ll look to you to provide our clients with a unique business perspective on how digital analytics can transform and improve their entire organization – starting with key business issues they face. This is a high growth, high visibility area with plenty of opportunities to enhance your skillset and build your career.

Your key responsibilities

As a senior optimization consultant, you have a great opportunity to help clients turn business insights into action. You will leverage your skills and experience to help and guide clients to maximize their digital potential and turn data into gold. You will be responsible for assessing, designing, and operating state of the art CRO programs for our clients to drive their digital transformation.

More specifically, you will:

  • Developtesting, optimization, and personalization strategy

  • Performmaturity assessments

  • Designand develop tests with clear hypotheses and experience mockups

  • Managetest ideation and backlog

  • Adviseclients regarding team structure and process implementation

  • Analyzetest results based on statistical methods and combine with explanatory insightsand recommendations

  • Influencekey stakeholders to action based on the test findings

Skills and attributes for success

  • Strongcommunication skills to present ideas and persuade stakeholders to action

  • Detailoriented, high business acumen, curious and with analytical mindset

  • Skilledat turning hypotheses into effective test designs

  • Consistenttrack record of delivering high quality client services

  • Demonstratesin-depth technical capabilities and professional knowledge in the CRO domain

  • Demonstratesability to assimilate new knowledge

  • Remainscurrent on new developments in digital analytics capabilities and industryknowledge

  • Collectsbusiness requirements and asks probing questions in order to fully understandbusiness needs and how they relate to key performance measurements

  • Comfortablemonitoring progress, managing risk and ensuring key stakeholders are keptinformed about progress and expected outcomes

  • Developingrelationships with team members across all EY practices to serve client needs

To qualify for the role you must have

  • BA/BSdegree in mathematics, information systems, statistics, marketing, business orrelated disciplines

  • 3+years of hands-on experience executing split tests and multivariate tests usingpopular tools such as Adobe Target, Optimizely, and Google Optimize

  • 3+years of experience analyzing large online and offline datasets

  • Workingknowledge of statistical calculation of confidence intervals and significance

  • Demonstratedanalytical and logical problem-solving skills

  • Experiencemanaging projects and facilitating efficient team execution

  • Strongability to listen and understand the question and develop and deliver clearinsights

  • Avalid driver’s license in the US; willingness and ability to travel to meetclient needs

Ideally, you’ll also have

  • Currentcertification in a popular testing tool such as Adobe Target, Optimizely, andGoogle Optimize

  • Generalknowledge of tagging implementation and data collection in order to workeffectively with production teams

  • Workingknowledge of web and mobile app development architecture for frontendmanipulation

  • Workingknowledge of relational database and SQL

  • Skillsin data visualization using Tableau, Power BI or related tools

  • Experiencewith UX design and applied human psychology

What we look for

We’re interested in passionate leaders with strong vision and a desire to stay on top of trends in the Digital Analytics Data industry. If you have a genuine passion for helping businesses achieve the full potential of their data, this role is for you.

What working at EY offers

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, both pension and 401(k) plans, a minimum of 18 days of vacation plus twelve observed holidays and ten personal care days, and a range of programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:

  • The opportunity to manage a portfolio of talent within a designatedservice line

  • A collaborative environment where everyone works together to create abetter working world

  • Excellent training and development prospects, both through establishedprograms and on-the-job training

  • An excellent team of senior colleagues, dedicated to managing andvarying your workload

About EY

As a global leader in assurance, tax, transaction and advisory services, we hire and develop the most passionate people in their field to help build a better working world. This starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. So that whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

Join us in building a better workingworld. Apply today.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law.