AAA Hoosier Motor Club Digital Marketing Manager in Indianapolis, Indiana
ABOUT AAA HOOSIER MOTOR CLUB:
AAA Hoosier Motor Club, headquartered in Indianapolis, provides membership benefits including emergency roadside assistance, retail discounts and a variety of products and services for its 438,000 members across Indiana. It also operates a full-service travel agency and an insurance agency which markets and sells auto, home and life insurance. Hoosier Motor Club has 300 employees and operates 13 retail branch offices including seven in metro Indianapolis as well as Bloomington, Clarksville, Kokomo, Lafayette, Muncie, and Terre Haute. And it is an affiliate of the American Automobile Association (AAA), the largest motoring and leisure travel organization in North America with more than 60 million members.
PURPOSE OF POSITION:
Oversees the development and implementation of all key areas of website and digital marketing and communications. Designs and implements marketing plans for the promotion of Club products to current and potential members. Partners with business lines to leverage investments in direct marketing promotions.
MAJOR AREAS OF RESPONSIBILITIES:
Develops and implements website and digital marketing and communication including content management, web development, web design, online community, budgeting, web and campaign analytics, social media and web strategy and planning.
Develops and implements all products and promotion strategies.
Directs promotion programs that combine advertising with purchase incentives including direct mail, telemarketing, television and radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements or websites, in-store displays or product endorsements and special events.
Works with Sr. VP Marketing other executive management to develop and implement plans in order to achieve business goals.
Recommends marketing programs and provides creative direction.
Provides communications and consultative support to reinforce and effectively implement the brand strategy.
Collects and analyzes data from each promotion to evaluate existing and potential product/service markets.
Implements marketing plan and manages details and maintenance to the programs.
Oversees contract negotiation and relationship management.
Performs additional tasks as assigned by supervisor.
Supervisory Responsibilities: This position has no direct supervisory responsibilities
Typically sitting at a desk or table
Intermittently sitting, standing and stopping
Occasional lifting of up to 25 lbs.
Education and/or Experience Requirements:
Bachelor’s degree in Marketing, Communications or Business; or a related field with 3-5 years of experience including digital marketing experience; or any combination of education, training and experience that demonstrates the ability to perform the duties of position.
Accuracy - Ability to perform work accurately and thoroughly.
Adaptability - Ability to adapt to changes in the work environment. Ability to manage competing demands and deal with frequent change, delays or unexpected events.
Communication, Oral - Ability to communicate effectively with others using the spoken word.
Communication, Written - Ability to communicate in writing clearly and concisely.
Conceptual Thinking - Ability to think in terms of abstract ideas
Detail Oriented - Ability to pay attention to the minute details of a project or task.
Financial Aptitude - Ability to understand and explain economic and accounting information, prepare and manage budgets, and make sound long-term investment decisions
Goal Oriented – Ability of the individual to act to ensure that they and others stay focused on the task objective and perform in accordance with clear expectations and goals.
Innovative - Ability to look beyond the standard solutions.
Planning/Organizing - Ability to prioritize and plan work activities. Ability to use time efficiently and develop realistic action plans.
Problem Solving - Ability to identify and resolve practical problems in a timely manner. Ability to gather and analyze information skillfully.
Project Management - Ability to organize and direct a project to completion
Strategic Planning - ability of an individual to develop a vision for the future and create a culture in which the long range goals can be achieved.
Teamwork - Balances team and individual responsibilities; exhibits objectivity and openness to others’ views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; possesses ability to build morale and group commitments to reach goals and objectives
Technical Aptitude - Ability to comprehend complex technical topics and specialized information.
Working Under Pressure - Ability to complete assigned tasks under stressful situations.
Keywords: marketing, digital, digital marketing, graphics, communication, promotions
Street: 3750 Guion Road
External Company URL: https://www.hoosier.aaa.com/