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Job Information, Inc Director, Virtual Experiences Demand Generation in Indianapolis, Indiana

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Are you excited by the prospect of driving audience acquisition while generating measurable business impact for Salesforce’s experiences? Do you have a proven track record of delivering campaigns that drive always-on engagement bringing people back for more? Do you want to be part of the best marketing team in the global technology industry?

We are looking for someone with the passion and vision to evolve our audience acquisition strategy and cement our success in the digital space, amplify our pipe and revenue growth, and lead us through a future where we get the right audiences to online experiences in ways that advance customer success and drive our business forward, year-round. We love numbers, we love to experiment, and we are excited to build something new together.


  • Create and scale audience acquisition, attendee communications, and digital strategy plans for virtual experiences of different sizes and audiences types

  • Lead analysis of marketing campaign performance, web, and digital assets, as well as a reporting framework for weekly, monthly, and quarterly results and goal attainment supported by Marketing Analytics

  • Identify opportunities and execute tests for optimization across all owned functions

  • Turn data into marketing intelligence, and help past performance lead to pipe-generating future plans

  • Partner across Marketing org to champion audience transition to follow-up activities in ways that increase sales pipeline

  • Communicate with the senior leadership team on program execution, results, and impact

  • Champion alignment and collaboration with international counterparts

  • Establish and champion clear processes for efficient workflow

Qualifications and Skills

  • Bachelors or Master’s Degree or equivalent work experience

  • 10+ years of marketing experience, with an emphasis on audience acquisition and demand generation

  • Media subscription experience required

  • Must be data-driven and results-oriented

  • Must quickly grasp company messaging and branding

  • Exceptional ability to lead, influence, and work across organizational boundaries with a strong track record of cross-functional collaboration

  • Familiarity working with the Salesforce Sales Cloud and Salesforce Marketing Cloud is a must

  • Very strong written, interpersonal, and communication skills

  • Able to effectively prioritize work and balance stakeholders

  • Working knowledge of web analytics metrics that impact business goals

  • Experience managing and growing teams

  • Ability to generate and analyze Excel data projection models

  • Curious learner with a growth mindset

  • Knowledge of Salesforce products, customers, and the ecosystem

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