Lilly LILLY MARKETING STUDIOS (LMS) DIGITAL BRAND LEAD (DBL) in Indianapolis, Indiana
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
At Lilly, we serve an extraordinary purpose. We make a difference for people around the global by discovering, developing and delivering medicines that help them live longer, healthier, more active lives. Not only do we deliver breakthrough medications, but you also can count on us to develop creative solutions to support communities through philanthropy and volunteerism.
The Lilly Marketing Studios (LMS) Digital Brand Lead (DBL) is a Digital expert with deep technical, creative and marketing knowledge. The DBL embeds with a dedicated Brand Team through Agile Pods and is accountable for overseeing a team of developers to develop banners, emails and web content and consulting on additional tactic types. The DBL will partner with existing Lilly Marketing Studios (LMS) resources and the brand team to orchestrate and facilitate the technical aspect of campaign design/creation and executions through LMS Digital, creative agency, external partners and internal IDS organizations.
This position requires a multifaceted understanding of the Eli Lilly Marketing and Information process and technology eco-system to offer recommendations to leadership to optimize processes and leverage technology appropriately. Metrics associated with the Digital Brand Lead role include the quality, speed, and cost management of our digital marketing materials creation and deployment.
This position will report to Director, LMS Digital.
Digital Point of Contact to the brand to serve as a point of escalation, consultation and delivery of digital tactics
Identify Continual Service Improvement (CSI) opportunities across Multi-Channel Engagement (MCE), Lilly Marketing Studios (LMS) and Lilly USA IDS processes and technologies
Provide technical oversight and leadership to development staff
Provide technical oversight on development best practices
Provide technical consultation to external agencies
Develop an understanding of brand campaign strategy and assist in design patterns that meet those objectives
Consult with brands, LMS, vendors and agencies to encourage re-use of existing tactics, template creation and utilization, and cost avoidance with external vendors/AORs.
Provide technical oversight for third party integrations
Develop proof of concepts to drive strategy and innovation
Ensure adherence to models and design patterns established by the UX Design Team
Provide technical consultation to the UX Design Team
Assist in development of platform capabilities that can be leveraged across brands (e.g. federation, third party system integration, etc.)
Identify global procedural improvements influencing regulatory, medical and legal teams that can be leveraged across brands
Bachelor’s degree or equivalent experience
5 years of digital marketing techniques and campaign techniques
5 years modern web technologies (AWS, Node, GitHub, etc.)
Key Skills Required
Ability to analyze and develop best practices while influencing regulatory boundaries
Ability to balance multiple projects and site launches at once
Strong Team and interpersonal skills
Excellent written and verbal communication skills
Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( LillyRecruitingCompliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.
Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
At Lilly we strive to ensure our employees are part of a team that cares about them and our shared purpose of making life better for those around the world. How do we do this? We continue to look for ways to include, innovate, accelerate and deliver while maintaining integrity, excellence and respect for people. We hope that you seek to join us on our journey as we create medicine and deliver improved outcomes for patients across the globe!
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