Salesforce.com, Inc Product Marketing Manager, Mulesoft - Manufacturing in Indianapolis, Indiana
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At MuleSoft, the Industry Product Marketing team is responsible for creating the industry strategy across the company’s strategic verticals. MuleSoft is investing in Industries and you’ll be at the hub of the company-wide transformation and strategy. We are looking for an industry product marketing leader to design and execute our global strategy for our manufacturing vertical.
Core responsibilities include:
Defining an industry strategy that focuses MuleSoft on the highest opportunity market segments and use cases across manufacturing
Developing and refining foundational manufacturing messaging to be used by the broader marketing and sales organization
Leading a cross-functional team across Marketing, Sales, Sales Enablement, Solution Engineering, and Alliances teams to develop and execute the industry strategy for manufacturing
Driving thought leadership in the manufacturing industry and communicating the value of MuleSoft and integration for manufacturing
Establishing executive relationships with strategic technology partners for manufacturing
Crafting high-impact B2B marketing assets to help source and close pipeline
Driving customer validation of our value proposition in manufacturing
The ideal candidate for this role is an expert communicator who blends industry expertise and strategic acumen with the willingness to drive hands-on, tactical execution of marketing activities.
30-60-90 day plan:
30-day: Within your first 30 days, you will acquire a functional understanding of MuleSoft’s product and value proposition, as well as how marketing at MuleSoft works. You will also familiarize yourself with the manufacturing integration market through self-study and by building relationships with key industry stakeholders at MuleSoft and Salesforce.
60-day: Within your first 60 days, you will have performed a market analysis to prioritize the highest opportunity market segments and sales plays for MuleSoft across manufacturing. You will craft an integrated industry strategy for addressing these market segments and sales plays.
90 day: Within your first 90 days, you will have developed foundational messaging and marketing assets in service of the industry strategy you have developed. You will continue to build and establish subject matter expertise in manufacturing within MuleSoft.
The ideal candidate will have:
5+ years of experience working for or with manufacturing organizations
Demonstrated experience developing high-impact product positioning, messaging, and marketing assets
Keen interest in technology and basic familiarity with technical concepts (e.g. APIs)
A consistent track record of rapidly learning and mastering new skills
Creative and innovative thinking with a willingness to take risk, fail fast, iterate and learn
Proven ability to drive cross-functional collaboration across diverse sets of stakeholders
Strong public speaking skills and ability to develop compelling customer-facing presentations.
Ability to develop effective sales training materials, making it easy for sales to understand our product offerings and key positioning
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