Anthem Staff VP Natl Acct Mktg ( PS 11120) in Mishawaka, Indiana
Staff VP Natl Acct Mktg ( PS 11120)
Location: United States
Requisition #: PS11120
Post Date: Aug 16, 2018
This location will located in one of the 14 Blue Cross Blue Blue Shield Anthem States . Atlanta GA is highly preferred. This is not a remote location position .
Responsible for overseeing the direction, development and execution of all National Accounts marketing strategies. Primary duties to include, but are not limited to: Develops, creates and manages National Account Value Proposition and messaging. Oversees all social and digital marketing campaigns is support of National Account growth. Participates in client, prospect, and business partner presentations. Elevates Anthem visibility at key industry conferences. Collaborates with Sales and Account Management Leadership on employer forums and field sales training. Supports National Accounts in any other marketing/communications activities assigned. Hires, trains, coaches, counsels, and evaluates performance of direct reports .
Hires, trains, coaches, counsels, and evaluates performance of direct reports. Requires a BA/BS degree; 10 years of related experience including 5 years of management experience; or any combination of education and experience, which would provide an equivalent background.
Highly Preferred : Candidate with demonstrated success in leading a market perception turnaround .